Inspiration Page

“As consumers we have so much power to change the world by just being careful in what we buy.”

—Emma Watson, actress and ethical fashion advocate

In the words of the Native-American proverb,“we do not inherit the world from our ancestors; we borrow it from our children.” It’s up to us to create a world that future generations would be proud to lend us.

In an ever-changing World, where the population growth is 220 000 people per day (yes, that makes it 80 million people per year and we checked the facts) providing sustainable solutions for our survival should be first priority.

Our resources are finite, but we still need to dress and provide for basic necessities.

‘The fashion industry is one of the major polluting industries in the world. The production and distribution of the crops, fibres, and garments used in fashion all contribute to differing forms of environmental pollution, including water, air, and soil pollution.’ (Wikipedia)

“Clothes aren’t going to change the world, the women who wear them will.” —Anne Klein, fashion designer

Wearing pre-loved helps to reduce the pollution and environmental impact caused by creating new items. It lowers the overall demand and also helps to reduce waste at the landfill. This is true for every product, as well as furniture, household items… and many more.

Reuse, repurpose, re-love all available products for a more sustainable, conscious, caring World and for the sake of all beings. Join us and be part of the movement!

“Become an active citizen through your wardrobe.”

– Livia Firth, Founder and Creative Director of Eco-Age

“A good education is a foundation for a better future.”

- Elizabeth Warren

“We care so much about Early Childhood Development (ECD)”

– Abigel Sheridan, Love It Again (Founder)

ecucation pics of kids_9

Today, 78% of Grade 4 learners cannot read and write at sufficient level in South Africa. It is vital we invest in developing minds and create a proper base for years to come. ECD is the basis of school readiness and the foundation phase for learning in later years. Providing proper nutrition and safe, stimulating environments where kids can thrive is the basis for life-long learning.

ECD’s purpose is to protect the rights of children to develop their full cognitive, emotional, social and physical potential.

We support literacy, numeracy, counselling, art therapy, ECD interventions and many more amazing projects in very impoverished areas around the country.

Be part of our mission to eradicate poverty by giving children a great start!

100% of proceeds from Chic Mamas nationwide support educational projects in severely impoverished areas of South Africa.

See where your contributions are making a difference